Commonly, a limousine business meant going often to the airport and rarely, going to a sporting event. But to Carlson Livery, the business also meant 10 percent “going out for a good time,” said owner George Carlson.
George isn’t just any ordinary driver who opened a limo business; in fact, George was an Army man since high school graduation who was assigned in Germany. Returning home, he then worked as a 9-1-1 dispatcher for 20 years. After serving communities for so long, 2007 became his turning point where he started learning about the limo business and recognized his sister-in-law’s limo enterprise.
Though the limousine business was owned by family, George began his steps from the bottom working as a full time driver in St. Charles. After gaining some experience from the industry, he then decided to open up his very own limo company.
He started out with just two cars and two drivers last year (July 1, 2011) but now he owns a fleet of 7, including luxury Lincoln Town Car sedans, Cadillac Escalade SUVs, and 8- to 10-passenger Lincoln Town Car stretches; and 10 mixed full time and part time employees.
Serving Northern Kane and southern McHenry counties, Carlson admits that he enjoys the business. “It’s a different experience every day,” Carlson said. “You meet new people, and there is always a new adventure. I have always been taught by my folks to treat each individual as if he/she were my own mother and that giving respect and kindness will be returned two-fold.”